Google Ads — the full suite
Search, Performance Max, Display, Demand Gen, Shopping and remarketing. Keyword and negative-keyword discipline, proper conversion tracking, and bidding reviewed by a person rather than left on autopilot.
Home Services
Everything we do
Services built to be measured
Advertising, search, analytics, messaging, social, websites and automation — plus software for the immigration sector that no general agency builds. Every engagement starts with a free 30-minute consultation and ends with numbers you can verify yourself.
Paid advertising
Every major ad platform, run by people who read the reports
Paid media is the fastest lever you have and the easiest one to waste. We start with conversion tracking, because a campaign you cannot measure is a donation. Then we build the account structure, the creative and the bidding around one question: what does a customer cost, and what are they worth?
- Full-funnel strategy across search, social, video and display
- Conversion tracking and offline-conversion import set up first, always
- Creative production — static, motion and vertical video, per placement
- Landing pages built for the campaign, not borrowed from the homepage
- Weekly optimisation with a written note on what changed and why
- Ad spend paid by you, direct to the platform — we never mark it up
YouTube advertising
In-stream, in-feed, Shorts and bumper campaigns — plus the scripting, editing and thumbnail work that decides whether anyone watches past three seconds.
Meta — Facebook & Instagram
Advantage+ and manual campaigns, Conversions API for tracking that survives iOS, catalogue and dynamic ads, lead forms wired straight into your CRM, and creative built per placement.
TikTok advertising
Spark Ads on your own or a creator's post, in-feed video and lead generation. TikTok punishes recycled landscape video — we make it natively vertical and sound-on.
LinkedIn advertising
The right platform when your buyer is a job title rather than a demographic. Sponsored content, message and document ads, matched audiences and ABM lists for B2B.
X (Twitter) advertising
Promoted posts, takeovers and conversation-led campaigns where your audience genuinely lives on X — and honest advice when it does not.
Microsoft, Pinterest, Snapchat & Reddit
Microsoft Ads reaches an older, higher-intent search audience at a lower cost per click. Pinterest, Snapchat and Reddit each own a niche worth testing when your buyer is there.
Programmatic, display & retargeting
Cross-network display and video, sequential retargeting that does not follow people around for ninety days, and brand-safety controls that keep you off the wrong placements.
Marketplace & feed management
Product feeds cleaned and optimised for Google Shopping and Meta catalogues — most shopping campaigns underperform for feed reasons, not bidding reasons.
SEO & AI search
Get found by search engines — and by the AI assistants people now ask instead
Search has changed. People still type into Google, but they also ask an assistant and take the answer it gives. Both routes reward the same underlying things: a fast, well-structured site, genuine expertise on the page, and being cited by sources that matter.
- Technical SEO — Core Web Vitals, crawlability, indexation, structured data
- Local SEO and Google Business Profile for every city you actually serve
- Keyword and intent research mapped to real pages, not a spreadsheet
- On-page optimisation and internal linking that spreads authority
- Content that answers the question properly, written to be cited
- Answer-engine optimisation for ChatGPT, Gemini, Perplexity and AI Overviews
- Digital PR and link acquisition that would survive a manual review
- Monthly rank, traffic and conversion reporting — with the losses shown too
Analytics & reporting
If we cannot measure it, we will tell you before we sell it
Most marketing reports we are shown at a first meeting are wrong — double-counted conversions, missing channels, or a number that has quietly been zero since a site update. We rebuild measurement from the ground up so every later decision rests on something real.
- Google Analytics 4 built properly — events, conversions and audiences, not the default install
- Google Tag Manager with a documented, maintainable container
- Server-side tagging and Conversions API where tracking is being blocked
- Call tracking and form attribution so phone leads are not invisible
- Live Looker Studio dashboards you can open any day of the month
- A monthly written read-out in plain English: what happened, what we changed, what is next
- Consent-mode and privacy-compliant configuration for Canadian and U.S. traffic
A promise about reporting: we show the months that went badly with the same prominence as the months that went well. An agency that only reports good news is not reporting.
WhatsApp & conversational marketing
The channel your customers actually read
Email open rates are a rounding error next to WhatsApp. For most Canadian small businesses — and for almost every business serving diaspora communities — WhatsApp is where the real conversation happens. We set it up properly, inside the rules, with automation that does not feel robotic.
- Opt-in list building and compliant broadcast campaigns
- Official WhatsApp Business API with a verified business profile
- Shared team inbox so several people can answer one number
- AI agents that qualify, answer and book — then hand over to a human
- Abandoned-enquiry, appointment-reminder and review-request flows
- Full integration with your CRM, calendar and booking system
- SMS, Messenger, Instagram DM and email held to the same standard
WhatsApp broadcast & campaigns
Opt-in list building, segmented broadcasts, template approval and campaign reporting — done inside WhatsApp's rules so your number does not get restricted.
Official WhatsApp Business API
Proper API access with a verified business profile, green-tick application support, a multi-agent shared inbox, and integration with your CRM or booking system.
AI agents on WhatsApp & web
An agent trained on your services, prices and policies that answers in your voice, qualifies the enquiry and books the appointment — then hands over to a human the moment it should.
SMS, Messenger, Instagram DM & email
The same follow-up discipline across every channel a customer might use, so nobody falls through the gap between two inboxes.
Website development
A website is a sales tool, not a brochure
We build fast, accessible, conversion-focused websites — and we are just as happy rescuing a slow one you already have. Everything is built so your own team can update the parts you should be able to update, without calling us to change a phone number.
- Discovery, information architecture and conversion-first design
- Hand-built static sites, WordPress, or custom applications
- Sub-second load targets and Core Web Vitals in the green
- WCAG-minded accessibility and proper semantic markup
- E-commerce, booking, quoting and payment integration
- Multilingual sites where your customers are not all English-first
- Managed hosting, backups, security monitoring and ongoing care plans
New websites & rebuilds
Designed around what you need a visitor to do, built to load in about a second, and accessible enough to pass a real audit. Static, WordPress or custom — whichever fits.
E-commerce & booking
Shopify and WooCommerce stores, booking and quote flows, payment integration, and the tracking that shows which campaign paid for which order.
Landing pages & CRO
Purpose-built pages for each campaign, tested properly against each other, so ad money lands somewhere designed to convert rather than on a homepage.
Hosting, care & security
Managed hosting, backups, updates, uptime monitoring, malware cleanup, and a person who answers when something breaks at an inconvenient hour.
Automation & AI for business
Take the manual work off your desk
The most valuable thing we sell is not marketing — it is the hours we hand back. We map how work actually moves through your business, then remove the parts a human should never have been doing: re-typing, chasing, copying between systems, answering the same question for the ninth time today.
- Process mapping — we watch how the work really flows before changing anything
- Workflow automation across your existing tools, with no rip-and-replace
- AI agents for enquiries, qualification, booking and first-line support
- Document collection, checklist chasing and reminder automation
- Quote, invoice and follow-up sequences that run without prompting
- Custom internal tools, portals and dashboards built around your process
- Staff training and written documentation so it does not depend on us
Specialist practice
Immigration & sponsorship technology
Case-management platforms, applicant portals and custom databases for Sponsorship Agreement Holders, immigration consultants and visa application centres. This is a specialist practice with its own page, because it deserves one.
- SAH case management — files, milestones, deadlines, document status
- Sponsorship application support portals for sponsors and applicants
- Custom databases and reporting for consultants and visa application centres
- Products curated specifically for immigration professionals
Industry focus
Real estate marketing
Developers, brokerages and individual agents have a genuinely different marketing problem: a long consideration window, a high-value decision, and a lead that goes cold in minutes if nobody answers. We have run launches end to end and built the follow-up that catches them.
- Development and project launch campaigns, from teaser to sold out
- Qualified lead generation with pre-screening before your phone rings
- Project and listing microsites that load fast on a phone
- Instant WhatsApp and SMS follow-up — the first five minutes decide the lead
- Virtual tours, aerial and walkthrough video, floor-plan presentation
- Agent and brokerage personal brand building
- CRM setup so no enquiry is ever lost in an inbox
No-obligation consultation
Not sure which of these you actually need?
That is exactly what the free 30-minute consultation is for. We will look at what you have, tell you where the biggest gap is, and be honest if the answer is ‘fix your website before you spend another dollar on ads’.
Or email info@nexgenpathways.ca — every message gets a human reply within one business day.
Accounts that look like a real company runs them
Social media is not a posting schedule — it is the first place a prospect checks after they see your ad. We handle the whole thing: setting the accounts up correctly, designing a look that holds together, making the content, publishing it, and answering the people who reply.